Portfolio

Zynga Poker User Experience

Information Architecture, Interaction, UI
Zynga Poker-Interaction and User Interface

Zynga Poker User Experience

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This is a slice of my 5 years at Zynga Poker in developing start to finish user experience—concept, research, information architecture, task flows, personas and user interface design.

  • Company: Zynga Poker
  • Role: Art Director, Lead UX Designer
  • Year: 2008-2013

Zynga Poker Branding

Brand, Logo & Collateral Design
Zynga Poker Branding

Zynga Poker Branding

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Texas Hold’em Poker by Zynga was one of the first games on Facebook in 2007. It was rebranded as Zynga Poker in 2009. I designed the new logo as well as various collateral pieces.

  • Company: Zynga
  • Role: Art Director, Lead UX Designer
  • Year: 2008-2013

Zynga Branding

Collateral & Logo Wear
Zynga Branding

Zynga Branding

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These are award winning t-shirt and collateral pieces I designed using the Zynga brand. I also participated in the design of the 2nd generation of the brand.

  • Company: Zynga
  • Role: Lead UX Designer
  • Year: 2008-2012

Zynga.com User Experience

Information Architecture, Interaction, UI
Zynga.com User Experience

Zynga.com

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This was the early design of Zynga's game portal site created by a special forces team of Zynga's finest including myself.

  • Company: Zynga
  • Role: Lead UX Designer
  • Year: 2010

Zynga Black Jack Illustration

Graphical Assets
Zynga.com User Experience

Zynga Black Jack

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Zynga Black Jack's graphical assets including the cards, chips and table were upgraded with my original artwork

  • Company: Zynga
  • Role: Lead UX Designer
  • Year: 2008

BuzzLogic Web Application

Information Architecture, Interaction, UI
BuzzLogic Web Application

BuzzLogic Web Application

BuzzLogic was a web app used to analyze influence and recommend ad placement in the Blogosphere.

  • Company: BuzzLogic
  • Role: User Interface Architect
  • Year: 2007-2008

BuzzLogic Brand

Brand Design & Collateral
BuzzLogic Brand

BuzzLogic Brand

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I redesigned the BuzzLogic brand with a fresh logo, business cards and publications template.

  • Company: BuzzLogic
  • Role: User Interface Architect
  • Year: 2007-2008

About

Hi! I'm Berto and I'm a User Experience and Product Designer. My specialty is in behavioral design, job stories and character development (modern variations of user stories and personas). Additionally, I have a strong foundation in graphical user interface design, branding and typography.

Background

I've been designing websites for the last 20 years, and have focused on application interfaces for the last 13 years. In addition to that, I've done print design, brand/identity design, copywriting and digital illustration. The industries with which I have extensive experience include social games, social media, internet broadcasting and cable advertising.

Most recently, I was at Zynga from 2008 to 2013 as a Lead UX Designer. For two years, I was the acting Art Director of Zynga Poker. As an early employee, I was able to participate in social media history and the rise of social games.

Skills

User Experience Design, User Interface Design, Behavioral Design, Job Story and User Story Creation, Persona and Character Creation, Prototyping, Wireframes, Information Architecture, Typography, Graphic Design, Logo/Brand/Identity, HTML, CSS, Bootstrap, Foundation, Photoshop, Illustrator, InDesign, Flash

Personal

I grew up and live in San Francisco, CA where I spend a lot of time being physically active and exploring culinary adventures. My activities include a martial art called Krav Maga and running. My favorite cuisines include sushi and fine tequila. When there's snow, I'm probably snowboarding somewhere.

About