This is a slice of my 5 years at Zynga Poker in developing start to finish user experience—concept, research, information architecture, task flows, personas and user interface design.
Texas Hold’em Poker by Zynga was one of the first games on Facebook in 2007. It was rebranded as Zynga Poker in 2009. I designed the new logo as well as various collateral pieces.
These are award winning t-shirt and collateral pieces I designed using the Zynga brand. I also participated in the design of the 2nd generation of the brand.
This was the early design of Zynga's game portal site created by a special forces team of Zynga's finest including myself.
Zynga Black Jack's graphical assets including the cards, chips and table were upgraded with my original artwork
BuzzLogic was a web app used to analyze influence and recommend ad placement in the Blogosphere.
I redesigned the BuzzLogic brand with a fresh logo, business cards and publications template.
Hi! I'm Berto and I'm a User Experience and Product Designer. My specialty is in behavioral design, job stories and character development (modern variations of user stories and personas). Additionally, I have a strong foundation in graphical user interface design, branding and typography.
I've been designing websites for the last 20 years, and have focused on application interfaces for the last 13 years. In addition to that, I've done print design, brand/identity design, copywriting and digital illustration. The industries with which I have extensive experience include social games, social media, internet broadcasting and cable advertising.
Most recently, I was at Zynga from 2008 to 2013 as a Lead UX Designer. For two years, I was the acting Art Director of Zynga Poker. As an early employee, I was able to participate in social media history and the rise of social games.
User Experience Design, User Interface Design, Behavioral Design, Job Story and User Story Creation, Persona and Character Creation, Prototyping, Wireframes, Information Architecture, Typography, Graphic Design, Logo/Brand/Identity, HTML, CSS, Bootstrap, Foundation, Photoshop, Illustrator, InDesign, Flash
I grew up and live in San Francisco, CA where I spend a lot of time being physically active and exploring culinary adventures. My activities include a martial art called Krav Maga and running. My favorite cuisines include sushi and fine tequila. When there's snow, I'm probably snowboarding somewhere.